Quantifying ourselves means tracking the most sensitive kind of data: Our behavior and our location.
The conversations we have on a day-to-day basis about body tracking and the Quantified Self clearly show that most people are acutely aware of just how sensitive this type of data is. In fact, privacy implications tend to be one of the first issues to come up.
And this most certainly isn’t just an exaggerated reaction, but rather the sensible thing to think about. But let’s take it step by step.
If there’s one area where we can really see tracking taking off, it’s medical and lifestyle. We deliberately combine both as the boundaries are increasingly blurry: Whereas medical emcompasses all things health-related, by lifestyle we mean to include the kind of active lifestyle that the fitness & sports industries portrait.
There’s hardly a week where no new service or app is launched, or a new self-tracking hardware shipped.
That’s not surprising in itself. After all, in the medical sphere tracking body data has always been a tool of the trade. Tell a diabetic about your fascination with body tracking and they’ll give you an odd look, after all they’ve been doing it for years. What is fascinating, though, is how QS applications have been moving towards the mainstream. Step by step, these services have become easier to use, slicker, better designed. In other words, they’ve started to make it fun to track your body.